Job Description:

We are looking for an Email Marketing Manager who will be responsible for managing the organizations' email marketing campaigns and maximizing revenue opportunities from the companies CRM and customer database.

Your responsibilities will revolve primarily on the following:

• Managing the companies email campaigns and communicating company brands through email marketing.
• Analysis of current email marketing campaigns and making recommendations for improvement.
• Managing trigger email campaigns throughout the customer lifecycle to maximize sales.
• Carrying out segmentation of the database and implementing remarketing strategies.
• A/B Testing on various email campaigns to establish the most effective.
• MVT Testing on email marketing campaigns.
• Tracking and reporting on email campaigns in order to guide improvements.
• Reporting to the marketing director on sales revenues generated through email marketing campaigns.
• Ensuring all email campaigns comply with current email best practice in the industry.
• Working closely with the Head of CRM to develop a clear CRM strategy.

Required Knowledge & Skills:

• Minimum of one (1) year experience as an Email Marketing Manager.
• Excellent English written and verbal communication skills.
• Must have copy writing experience.
• Familiarity with Mailchimp or similar tools.
• Strong analytical skills and can translate complex data and assist management in creating actionable and profitable marketing plans.